AI Insights · Timothy · January 2021
Q4 2020 U.S. iOS Performance of Top Theme Parks Apps
An analysis of the top five theme parks apps' performance on the iOS platform in the United States during Q4 2020, presented by Sensor Tower.
As the year 2020 drew to a close, Sensor Tower data revealed interesting trends among the top theme parks applications on the iOS platform in the United States. Let's dive into the performance of these apps during the fourth quarter.
My Disney Experience, published by Disney, showed a steady increase in downloads, starting at around 17K in late September and reaching over 30K by the end of December. Weekly active users also saw a rise from about 101K to over 117K in the same period. Revenue trends followed suit, starting at approximately $24K and peaking at around $74K in the week of December 21st.
While Universal Orlando Resort by NBCUniversal Media, LLC, didn't generate revenue, its downloads and active users experienced growth. Downloads began at approximately 15K and increased to over 30K, while weekly active users climbed from 40K to over 62K.
Six Flags had a varied quarter with downloads peaking in mid-October at around 15K and then declining to a low of 4K before climbing back to nearly 7K by year's end. Active users saw a slight decrease from 38K to about 31K throughout the quarter.
The Play Disney Parks app experienced a marked increase in both downloads and weekly active users. Downloads grew from 2K to over 7K, and active users more than doubled from 4K to over 9K.
Lastly, Great Wolf Lodge by Great Wolf Resorts Holdings, Inc., demonstrated stable download numbers beginning at 2K and ending the quarter at 3K, with active users not available in the provided data.
For more insights and detailed app performance data, Sensor Tower is your go-to source. The trends observed in Q4 2020 reflect the resilience and adaptability of theme parks apps in a challenging year, setting the stage for their strategies in the forthcoming year.
